Privacy Policy

 
 FACTS What Does SouthFirst Bank Do With Your Personal Information?
 Why? Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do. 
 What?  

The types of personal information we collect and share depend on the product or service you have with us. This information can include: 

  • Social Security Number
  • Account Balances
  • Payment History
  • Transaction History
  • Wire Transfer Instructions
  • Income
  • Credit History
  • Credit Score
  • Mortgage Rates and Payments
  • Employment Information 

When you are no longer our customer, we continue to share your information as described in this notice.

 How? All financial companies need to share customers' personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers' personal information; the reasons SouthFirst Bank chooses to share; and whether you can limit this sharing. 
 Reasons we can share your personal information Does SouthFirst Bank share? Can you limit this sharing? 
For our everyday business purposes -­such as to process your transactions, maintain your account(s), responds to court orders and legal investigations, or report to credit bureaus   Yes  No 
For our marketing purposes -­to offer our products and services to you   No  We Don't Share 
For joint marketing with other financial companies   No  We Don't Share 
For our affiliates' everyday business purposes -­information about your transactions and experiences   No  We Don't Share 
For our affiliates' everyday business purposes -­information about your creditworthiness   No  We Don't Share 
For our affiliates to market to you   No  We Don't Share 
For nonaffiliates to market to you   No  We Don't Share 
Questions? Call Toll Free 1-800-239-1492 
 Who we are 
 Who is providing this notice?   

SouthFirst Bank
126 North Norton Avenue
Sylacauga, AL 35150

 What we do 
How does SouthFirst Bank protect my personal information?  To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings
How does SouthFirst Bank collect my personal information?   

We collect your personal information, for example, when you

  • Open an Account
  • Deposit Money
  • Apply for a Loan
  • Use Your Debit Card
  • Pay Your Bills
  • Make a Wire Transfer

 We also collect your personal information from others, such as credit bureaus, affiliates, or other companies.  

 Why can't I limit all sharing? 

Federal law gives you the right to limit only

  • Sharing for Affiliates’ everyday business purposes – Information about your creditworthiness
  • Affiliates from using your information to market you
  • Sharing for nonaffiliates to market to you

 State Laws and individual companies may give you additional rights to limit sharing

 Definitions  
Affiliates 

Companies related by common ownership or control. They can be financial and nonfinancial companies.

  • SouthFirst Bank has no affiliates
Nonaffiliates 

Companies not related by common ownership or control. They can be financial and nonfinancial companies.

  • SouthFirst Bank does not share with nonaffiliates so they can market to you
Joint marketing 

 A formal agreement between nonaffiliated financial companies that together market financial products or services to you.

  • SouthFirst Bank doesn’t jointly market